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Direct marketing : strategy, planning, execution / Edward Nash. - 4th ed. - New York, San Francisco : McGraw-Hill, cop. 2000. - XXXII, [2], 600, [1] s. : il. ; 24 cm.
Author
Nash Edward.
Subject
Marketing
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Copies are only available in the library: sygn. 086913 C (811.111) (1 egz.)
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