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Strategic marketing management : a means-end approach / Mark E. Parry. - New York, Chicago : McGraw-Hill, 2005. - IX, [3], 275 s. : il. ; 23 cm.
(McGraw-Hill executive MBA series)
Author
Parry Mark E.
Subject
Marketing Planowanie strategiczne
zob. w.bibliotece.pl
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Copies are only available in the library: sygn. 086932 C (811.111) (1 egz.)
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Bibliogr. s. 245-268. Indeks.
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